Norwich, Norfolk eCommerce since 2009 UK-wide

Where AI helps with product data, and where I would stop it

Working notes

Where AI helps with product data, and where I'd stop it

Useful assistance. Not permission to make things up. The source information still needs to be right, even when the draft arrives quickly.

Working method

The short answer

Use AI to structure, draft and speed up repetitive work; do not let it invent product facts or make unchecked live changes.

Why it matters

I use AI as part of the work, particularly where there is repetitive information to organise or a draft to get started. The risk is treating a fluent answer as evidence. In product data, a confident sentence about the wrong specification can create a real customer problem.

Define the source of truth

Decide where each fact comes from. A manufacturer datasheet, an approved supplier file and a generated description do not carry the same authority.

The original information should remain traceable. Turning datasheets into product pages is about communicating the facts, not filling gaps with plausible specifications.

Give the repetitive work a structure

A useful workflow might separate extraction, field mapping, drafting and review. Keep the output format consistent so missing information is visible.

I'd ask the process to flag uncertainty rather than reward it for filling every box. An empty verified field can be safer than a complete invented one.

Keep decisions with the right person

Compatibility, safety claims, prices and other consequential details need appropriate checks. AI should not silently decide a live commercial change just because the input looks similar to something it has seen before.

Any confidential material also needs an agreed handling process before it is sent to a tool. Convenience is not permission to share somebody else's data.

Tell me what you need to sort out

If you need this checked or fixed on a real site, send me the URL, a safe example and what you are trying to achieve.

Tell me the problem

Measure the whole job

A quicker first draft is only one part of the time involved. Review, corrections, import checks and maintenance still count.

My product image and catalogue tool shows the wider idea of removing repetitive work. A new AI-assisted workflow would need its own acceptance checks, not borrowed performance claims.

HAVE SOMETHING AWKWARD?

Tell me what you need to sort out

Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.