Norwich, Norfolk eCommerce since 2009 UK-wide

Building a product image generator for MostlyPens

Ongoing

Turning repeated product-image work into a much faster workflow.

I built a tool for my own store because arranging every product image by hand was exactly the kind of repeated work I wanted to remove.

Ongoing

The problem behind the job

If creating product images is a repeated production job, there is a point where building a repeatable tool is faster than arranging every image by hand. On my own store I can test that idea against real production work.

What I was working with

MostlyPens needs product images across different designs, pen types and personalisation options. I built a WordPress-based internal tool that brings the repeated image preparation and catalogue-export work into one workflow.

Start with the real product

The tool uses templates for the pen types and layouts I'm working with, including single- and two-pen images. Text and icons need to fit the available space, not just look roughly centred.

The physical product is why text fitting and production jigs also matter.

Make the repeated controls usable

The tool gives me practical controls for text, fonts, icons, layouts and batch inputs without exposing the production rules behind the scenes.

I keep revising it as real products reveal awkward cases. That is the useful part of building software for a business I actually run.

Connect the image to the catalogue

The workflow produces product images and the associated catalogue information with consistent naming for the variants I need.

That means the image job and the listing-data job can move together rather than becoming two separate manual processes.

Are your product images and listing files a repeated manual job?

If your problem looks similar, send me the current setup and the outcome you need. The implementation may be different, but the same kind of thinking usually applies.

Tell me the problem

What it does for me now

The tool is active in my own business and lets me move through batches of repeated image work quickly. In testing I have produced 100 product images in under five minutes.

I still treat that as an internal workflow result rather than a universal promise for every catalogue or creative brief.

Why I built it

I like making the product. I'm less interested in repeating the same fiddly admin around it. The generator lets me put more of that repeatable work into a system.

It is a practical example of automation and catalogue data meeting in a business I actually run.

HAVE SOMETHING AWKWARD?

Are your product images and listing files a repeated manual job?

Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.