Norwich, Norfolk eCommerce since 2009 UK-wide

Case Studies

SELECTED WORK

Real projects. Awkward problems. Work I can actually explain.

A selection of the websites, product systems and technical problems I’ve worked on. The details matter more than a list of logos.

WHAT THESE CASE STUDIES COVER

01

The business problemWhy the work was needed
02

The technical decisionsWhat I built, checked or changed
03

The evidence and limitationsWhat results can — and can’t — prove

FEATURED PROJECTS

Machinery eCommerce, from two different angles.

WEBSITE DEVELOPMENT / SEARCH / SALES

Suffolk Mowers

A new WooCommerce website, carefully prepared catalogue, domain migration, stock and EVOPOS reconciliation, then a growing focus on useful product visibility and higher-value machinery enquiries.

2025–2026WooCommerceProduct data + SEO

Read the Suffolk Mowers case study

SUPPLIER DATA / PRICING / AUTOMATION

Mowers2Go

Manufacturer scraping, supplier stock algorithms, catalogue reconciliation, competitor price comparisons and technical work that kept a large machinery-and-equipment catalogue manageable.

2019–2024WooCommerceScraping + automation

Read the Mowers2Go case study

These studies describe different periods and responsibilities. The evidence is labelled carefully rather than treating every business outcome as the result of one website change.

NOT JUST FULL WEBSITE PROJECTS

The individual fixes are often more interesting.

Sometimes a business needs a complete rebuild. More often, a specific part of its website or data process is letting everything else down.

I’ve documented those smaller jobs separately so you can see how I approached the issue without wading through a full project history.

RELATED WORKING EXAMPLES

Start with the problem, not the service label.

SECTOR SPECIALISM

Garden machinery and equipment retail

See how the same technical problems connect across website builds, spare parts, supplier systems, warehouse stock and machinery enquiries.

Explore the specialism

WHAT’S NOT WORKING ON YOUR SITE?

You don’t need to know which service to ask for.

Tell me what is costing you time, sales or confidence in your website. I’ll help work out where the issue really is.

Tell me the problem