Technical SEO
Technical SEO for the pages that matter.
Technical SEO that starts with the pages your business needs people to reach.
When important pages are hard to find
If important pages are missing from search, crawling badly or competing with the wrong URLs, I can trace the technical cause and prioritise the fixes that affect commercially useful pages.
Where I focus
A large audit can contain plenty of warnings without making the next decision any clearer. I'm interested in which issues affect important pages, what is causing them and what can actually be changed. The score is not the business objective.
Check the basics against the real site
I look at the content types, navigation, internal links and search information together. A setting can look sensible in the admin area while the sitemap or page output tells a different story.
One example involved commercial content missing from the sitemap configuration. The correction was a specific piece of work, not proof that every affected URL would immediately rank.
Separate discovery from performance
A page can be available, discoverable, indexed and still not attract useful traffic. Those are different questions.
Google describes sitemaps as a discovery aid, not a guarantee that all listed URLs will be crawled or indexed. I keep that distinction visible when discussing a technical change. See what a sitemap fix does and does not prove.
Prioritise the work
I'd rather identify a short set of meaningful changes than hand over a long list of equally urgent warnings. Important product and service pages need attention before cosmetic audit improvements.
Where content does not connect to the commercial offer, the architecture and internal links may need work alongside the technical settings.
Which part of your site is not being found?
Send me the site or a safe sample of the data and explain what is taking too long or not working. I will focus on the smallest useful job first.
Implementation needs checking
After a change, the useful checks are on the rendered page, the links and the relevant site output. Search performance needs its own observation period.
Some of my technical work is completed; some is still an investigation or an ongoing project. The case notes show that rather than flattening everything into 'fixed'.
A technical audit with a reason behind it
Tell me which part of the site matters, what has changed and what you are seeing. If a migration or redesign is involved, the old structure matters too.
For targeting and enquiry quality rather than the underlying site mechanics, see commercial SEO.
Questions
Can you guarantee indexing or rankings?
No. I can investigate and change the parts of the website within scope, but that is not control over a search engine or a guarantee of traffic.
Does the audit include implementing every fix?
Only where that is agreed. An investigation, a prioritised plan and implementation are distinct deliverables, even when they form part of the same project.
HAVE SOMETHING AWKWARD?
Which part of your site is not being found?
Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.