Strategy
Reviewing discontinued service content
The old content no longer matched the business. Removing it needed a plan, not just a delete button.
The problem behind the job
If a service has changed or stopped, leaving old pages untouched can mislead visitors and waste search visibility. The job is deciding what should stay, move or disappear.
What I was working with
I worked on SEO planning and reporting for a site whose older programme and service content no longer matched the current direction. The work considered removal, relevant redirects, internal links and consolidation around the content the business still wanted to support.
Check why the old page is there
An outdated page can still be linked from other parts of the site or appear in search. That doesn't mean it must remain unchanged, but it does mean the removal decision has consequences to review.
The content needed to be assessed against the current offer rather than kept indefinitely out of habit.
Plan the replacement where one exists
The work involved considering relevant destinations and how internal links should change. A replacement needed to make sense for the visitor, not merely provide somewhere to send every old URL.
That connected the cleanup with the wider commercial content structure.
What my work covered
My part covered planning, monitoring and reporting around discontinued content and its consolidation. I'm not claiming that I completed every suggested redirect or removal myself.
This page therefore describes that planning and review work, not a fully audited implementation.
Has your offer changed but the old pages are still hanging around?
If your problem looks similar, send me the current setup and the outcome you need. The implementation may be different, but the same kind of thinking usually applies.
Keep the business decision visible
The decision about what is still offered belongs in the process. SEO should not preserve an incorrect service claim simply because the old page has received attention.
Equally, changing the offer should trigger a review of the routes that still send visitors towards it.
For another site
I'd start with the discontinued content, the current service list and the known internal links. Migration-style inventories can be useful even when the domain is not changing.
See technical SEO and commercial SEO for the related work.
HAVE SOMETHING AWKWARD?
Has your offer changed but the old pages are still hanging around?
Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.