Custom reporting
WordPress reports that answer the actual question.
Reports built around a business question rather than whatever columns happen to be available.
When the standard report answers the wrong question
If WooCommerce holds the data but your reports still do not answer the question, I can build reporting around the way the business actually measures performance.
Where I focus
An order export can contain plenty of information without telling you which asset is being used, how far ahead customers book or whether the occupancy calculation makes sense. I've built reporting tools to bridge that gap.
Decide what the number should mean
Before writing the report, I want to know how the business defines the metric. Booked days, occupied days, order value and profit are not interchangeable.
The definition affects the calculation. A chart can look professional while measuring the wrong thing.
Occupancy without double-counting
In one booking project, I used non-duplicated occupied time rather than simply adding booking lines together. That work is explained in the occupancy example.
The important part was the counting rule, not the appearance of the output.
Look at behaviour as well as totals
Related work covered asset-level value, booking duration, lead time and repeat-booking signals. The booking reporting example explains the questions behind those views.
Those measures can support decisions. They do not independently prove profitability or explain every change in demand.
What does your current report fail to tell you?
Send me the site or a safe sample of the data and explain what is taking too long or not working. I will focus on the smallest useful job first.
Keep the source and limits visible
Reports need to say which records are included and what the figures cannot establish. In SEO reporting, I apply the same principle when comparing search data and enquiries.
Separating traffic from conversions is a useful example of why a simple total can be misleading.
Start with the question you keep asking
Tell me what you currently export, what you calculate by hand and which decision you cannot make confidently. A sample with personal and commercial details removed is enough for an initial discussion.
The answer might be a custom admin report, a cleaned export or a simpler calculation than you expected.
Questions
Can a report measure something my existing dashboard misses?
That is the point of investigating it. We need a clear definition of the question and enough reliable source data to calculate the answer.
Does a new report prove that profit improved?
No. A reporting tool can make the information clearer without proving a commercial improvement. Any profit or attribution claim needs its own evidence.
HAVE SOMETHING AWKWARD?
What does your current report fail to tell you?
Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.