PRICING / SEO / WORDPRESS / WOOCOMMERCE
Different websites.
Different problems.
Different prices.
An independent florist doesn’t need the same work as an online retailer managing thousands of products. That doesn’t mean one business matters more than the other. It means the work needs to fit.
THE SHORT VERSION
The price should match the problem.
A small business can have enormous potential. A large business can have surprisingly simple problems. I don’t believe either should pay for work they don’t need.
The prices below are starting points, not fixed packages. I’ll look at your website, what you’re trying to achieve and the work involved before recommending anything.
Sometimes that’s a few straightforward fixes. Sometimes it’s a detailed strategy, a new website or something completely custom. I can investigate the problem, build a plan for someone else to follow or do the work myself.
WAYS TO WORK TOGETHER
Where projects start.
Some businesses need a one-off project. Others need someone looking after their website every month. Here’s an idea of what to budget.
ONE-OFF / INVESTIGATION
SEO audits
From£650
Find out what’s holding your website back, what’s being missed and where to focus your attention.
- Technical SEO issues
- Website structure and search visibility
- Prioritised findings and recommendations
ONE-OFF / PLANNING
SEO strategy & roadmaps
From£1,500
Know what needs doing, why it matters and what to tackle first. A practical SEO plan without an ongoing contract.
- Technical, content and keyword opportunities
- A prioritised roadmap with clear tasks
- Implement it yourself, give it to your SEO specialist or ask me to help
ONGOING / SIX-MONTH MINIMUM
SEO & website growth
From£750/ month
Ongoing work to improve your website, tackle SEO problems and find new opportunities as your business develops.
- Technical SEO and website improvements
- Content, structure and search opportunities
- Agreed priorities and progress reviews
ONE-OFF / WEBSITE
WordPress websites
From£1,000
From a straightforward starter website to something more involved. Built around what your business actually needs.
- Clear structure and user experience
- SEO foundations built in from day one
- Design and functionality to suit the scope
ONE-OFF / ECOMMERCE
WooCommerce websites
From£3,000
Online shops built around how you sell, how customers buy and how you manage everything behind the scenes.
- Store structure and buying experience
- Technical SEO built into the website
- Product data, feeds and integrations scoped separately
SPECIALIST / PROJECT-BASED
Development & automation
By quotation
For the problems a plugin won’t solve, the repetitive jobs nobody wants to do and the systems that don’t talk to each other.
- Product imports, exports and supplier feeds
- Stock systems, pricing rules and data handling
- Custom tools, integrations and automation
All prices are starting estimates excluding VAT. The final scope, deliverables and fees are agreed before work begins. Ongoing SEO has a six-month minimum; standalone projects do not.
WHY PRICES VARY
It’s about the work. Not the size of your business.
I don’t look at your turnover and decide what I can charge you. I look at the problem, the work involved and what makes commercial sense.
Independent florist
A florist might need better local search visibility, improved product categories or a simpler way for customers to order. A handful of changes could make a real difference without committing to months of unnecessary work.
Established online shop
A retailer might have thousands of products, multiple suppliers, changing stock levels and complicated pricing rules. Or they might have one specific problem that can be solved with a small piece of custom development.
START-UPS / PRO BONO PROGRAMME
Got a business idea but don’t know where to start?
Not every good business idea starts with a big budget. I set aside some of my time to help people talk through their ideas and work out what they actually need to get started, without charging for the conversation.
I’m not interested in spending months building something complicated before you’ve made your first sale. I’d rather strip the idea back to the simplest version we can get live, so you can start earning, see what works and build from there.
It’s about giving your idea a chance and building confidence. Not just trusting me to get something working, but trusting yourself to turn an idea into a business.
For selected projects, I can also build a straightforward starter website pro bono.
Pro bono places are limited and considered individually. Domains, hosting, paid services and any ongoing work are discussed upfront.
A FEW USEFUL DETAILS
Before we get started.
Can I commission a one-off project?
Yes. Audits, SEO roadmaps, website builds and custom development can all be commissioned separately. You don’t need to sign up for a monthly retainer.
Why a six-month minimum for ongoing SEO?
I prefer making improvements to websites rather than simply sending reports every month. Six months gives us time to investigate problems, make changes and see what’s improving. Rankings and sales can’t be guaranteed.
Can another SEO specialist follow my roadmap?
Absolutely. The strategy is yours. You can implement it yourself, hand it to your existing SEO specialist or ask me to carry out the work. Implementation is quoted separately.
Is SEO included in website builds?
Yes. SEO is part of how I plan and build websites, not something I add at the end. That includes the structure, technical foundations and making pages understandable to search engines.
Where ongoing SEO is needed, I can combine the website build and continued improvements into an agreed monthly retainer, spreading the cost rather than charging everything upfront.
What if my budget is smaller?
Tell me what you’re trying to achieve. Sometimes a focused fix is more useful than a complete rebuild or monthly contract. If there’s a sensible way to start smaller, I’ll tell you.
Do I need to know exactly what work I need?
No. You might know something isn’t working without knowing why. That’s fine. Tell me what’s happening and what you’d like to change. We can work out the technical details from there.
HAVE SOMETHING IN MIND?
Tell me what you’re trying to achieve.
A website that isn’t performing, a process that’s taking too long or an idea you want to get off the ground. Tell me what you’re working with and what you’d like to change.