Explore the work
Practical guides for awkward website, data and SEO work.
The checks, decisions and trade-offs I use before changing a real website, catalogue or data process.
SEARCH THE GUIDES
Find the check or decision you need.
These are working notes around imports, migrations, SEO, data and custom development.
The useful checks before the work starts
If you are trying to work out what to check before changing a live site, catalogue or data process, these notes are written for that point in the job - before a shortcut becomes an expensive mistake.
How I think about it
These are practical notes, not a promise that every website works the same way. Where a change depends on a plugin, a data source or a live system, the details still need checking against that particular setup.
Before an import
Start with stable product identifiers, products and variations and checking a price update. Getting the match right matters more than how quickly the file uploads.
Before a migration
An inventory and acceptance checklist gives the work a finish line. It also makes missing content easier to spot before a launch, rather than after a customer finds it.
Before reading a graph as a result
A fall in demand is not automatically a ranking loss. Likewise, clicks and enquiries are different measurements. Those distinctions change what I'd do next.
Before automating everything
Check whether you need a repeatable import or an ongoing sync, then decide where AI can safely help. Automation is useful when the inputs and exceptions are understood.
Need the work done rather than another guide?
The expertise pages explain the kinds of work I take on. You can also get in touch with the problem as it stands.
HAVE SOMETHING AWKWARD?
Tell me what you need to sort out
Send me the URL, what is happening, what you have already tried and what a useful result would look like. A small anonymised sample is enough to start - do not send passwords, credentials or sensitive customer data.